Auto India, Car India

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New product development and their launch are greatest weapons of marketing strategy for any product. When a company, regardless of its field of operation launches a new product, it attracts buyers instantly with its brand value.

Following the age-old formula to be in limelight and sell a substantial number of products, one of the auto majors of Indian automobile industry, Volvo has decided to launch its ‘Naughty Sedan’, the S60.

The company has termed the S60 as a naughty sedan all set to create the same kind of impact that Volvo’s earlier Sports Utility Vehicle (SUV), the XC60 did.The S60 is being launched with both petrol and diesel variants. The two diesel variants namely Summum and D 5 Kinetic are priced at 27 and 32 lakhs respectively while the petrol version named as the T6 Summum is priced at 34 lakhs. (All prices are ex-showroom Mumbai without Octroi and Delhi)

As far as the features of this newly christened model from Volvo is concerned, the key features are 304 bhp with a torque of 440 Nm, dual tone bench wood and plush interiors, a new-styled infotainment system, a small screen showing the details of various keys.

The driver also gets to have a control of all the infotainment system via controls and a scroll functions in the steering wheel as well.It also includes Bluetooth, USB and I-Pod connectivity. The S60 also comes with some powerful audio system as it’s packed with a high performance audio with DVD accompanied by 8 ear deafening high-end speakers.

Volvo has been able to be on the receiving end of some positive response for its previously launched SUV, the XC60 and as promised it has rightly come up with S60 in the first quarter of the year.

The car is set to be made available to all Volvo dealers across the country from mid-march. So, if you are looking for a SUV that’s comfortable, sporty and safe and not to mention fabulously spacious, then be ready to embrace S60 to be a satisfied customer in the end for a long-term relationship.

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