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Toyota Kirloskar has decided to fulfill the promise made to its esteemed customers. Yes; the company had unveiled the look of its vehicle, The Liva at the time of Etios launch in December last year. Much to the delight of the customers in the Indian automobile market the company decided to launch the much-awaited Liva in April.

The announcement was made following company’s set of strategies to always live up to the expectation of the end-user. The company’s principles for sticking to the marketing mix policies of new product development and product renovation also seems to have paid off well this time around.

Having said that, Toyota Kirloskar is bringing its car, the Liva at a time when it has significantly built up its brand value following the success of its ambitious model, the Etios and that would surely set the market temperature soaring and act in its favor when the final product hits the market in April.

The Liva will get the 1.2-litre petrol engine which will help Toyota to get the duty cut. The Liva has been developed on a new platform and has a completely new engine which is not present in any Toyota car so far. The wait for the sedan in the diesel avatar will also be something to look forward to this year.

A company official on being unnamed was quoted as saying.

Point noted! Given the kind of success Etios has been celebrating now, even the newest hatchback from one of the major auto player, the Liva is bound to open big. Nevertheless, only April shall be able to satisfy the impending question whether if it’s accepted or rejected by auto buffs.

It would also be crucial to note and report the various set of activities being adhered to by the major auto players to combat this move of Toyota Kirloskar.

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