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Toyota Kirloskar seems to be leaving no stone unturned to make its Etios, a grand success.

Set be launched in December, Toyota has decided to tie up with none other than two time Oscar Winner and musical genius AR Rahman as the official brand ambassador for the Etios.

Under this initiative, Rahman would be taken service for being used by the company for the various marketing campaigns for the ensuing car.

We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, ‘Global’, ‘Innovative’, ‘Reliable’, and a ‘Class-above Quality’.

Expressing extreme happiness, Mr. Hiroshi Nakagawa was quoted as saying.

I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India!

Mr. AR Rahman was stated as saying on being associated with a brand like Toyota.

Hmmm… seems an interesting yet smart move by the company to outshine others in the same league of business. What say folks!

Toyota is looking up to Etios to slope up the sales in India and also the company is presenting the model as an unmatched replica of quality and technology.

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