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New product development, product renovation, excellent marketing strategies and not to forget the superb working of all kinds of logistic channels are the sharpest tools for any player to resurrect all its blemishes and come out victorious as far as the success of the end product is concerned. Even if a company is in top form, it needs to stick to the above for the supremacy to be retained in the market it operates.

Continuing its tryst with the same age-old trusted tradition, Tata Motors have come up with a platinum edition of its Winger in Mumbai and soon would be rolled out all across.

To provide you a peek, Tata Winger is a 7 seater vehicle specially crafted to offer space and luxury both in abundance. It’s a special gift for those passengers who look for carriers but have to depend on other utility vehicles for the same.

The major ‘add on’ to the vehicle is undoubtedly its innovative design which ensures that for a similar vehicle size, it provides much more space in the passenger seating area. Making sure that the passenger is seated comfortably even in the last row makes Tata Winger Platinum a favorite in its segment. To add to other benefits, there are 7 individual reclining captain seats that provide private space for each of the passengers.

The Winger Platinum will compete with the likes of the Toyota Innova, Mahindra Bolero, Chevrolet Tavera and the Mahindra Xylo. With adjustable head rests, soft wide adjustable armrests, best in-class legroom, individual AC vents and wide luggage space, the Tata Winger Platinum ensures every journey is a pleasurable experience. In addition, a 2-Din music system with 4 in-built speakers and provision for LCD provide sufficient entertainment for long trips

The Winger is powered by a proven 2-litre turbo charged inter cooled diesel engine which produces 90 bhp. The Tata Winger Platinum comes in two color options – Pearl White and Cycus Grey. It is backed with a 1.5 lakh km / 18-month warranty. The Tata Winger Platinum BS IV would be available at a price of Rs. 739,724 lakhs.

An executive from company sources was quipped as saying.

Tata Motors also has plans to surge up its production values for the multipurpose vehicle with an estimated target of 600-700 platinum a month.

There is a chance that ABS or airbags features might be offered, but we can’t’ give you a clear indication as of now. With 200 odd Commercial vehicle dealerships all over the country, we also have plans to create a dent in the sales of its competitors

Mr. Sandeep Kumar, Head- Commercial vehicle business, Tata Motors was quoted as saying.

It seems that all the varied sectors of Indian automobile market are set for a fight. It’s a good sign for the market as it would provide the customers with numerous choices and put pressure back on the manufacturers to improve their products or perish.

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