Honda Motor stake on 100-cc bikes for rural India
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Japan’s biggie Honda Motor, world’s largest motorcycle maker, is gambling on the small capacity 100- cc economy bikes as it boards upon rural push in the second- largest two-wheeler market of the world. The Japanese firm which is separated from its long-term Indian partner turned rival Hero MotoCorp, has appointed 5 management teams all over India led by Japanese officials. It is being done to create a new decentralized marketing strategy to maintain consistency in sales, industry experts said.
This Tokyo based two-wheeler firm is currently working on a new version of the CD platform in the 100- cc segment. In this segment, Hero Motor’s CD Dawn and CD deluxe have the highest sales so far. This new technology of 100-cc is targeted at India’s huge rural strata. Continue Reading »
On August 25th 2011 in Auto Articles, Auto Events, Auto Expo 2010, Auto Finance, Auto India News, Auto Industry News, Auto Insurance, Auto Pricing, Auto Safety, Auto Schemes, Honda, hero honda