Japan auto biggie Honda slashes the price of new Jazz by 1.5 lakh
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In order to gain back their customers, Honda India has cut down the price of its new version of Jazz to 1.62 lakh. This hatchback will now have starting price range of Rs 5.50 lakh, competing with Hyundai’s i20, Volkswagen Polo, Nissan’s Micra, Fiat’s Punto, Skoda’s Fabia, Maruti Suzuki’s Swift and Toyota’s Liva.
Seki Inaba, Director (marketing), Honda Siel Cars India said, “The new Jazz, with an attractive pricing, will surely appeal to customers. With better sourcing and economies of scale for Jazz from higher production, we would be able to garner larger chunk of sales in the premium hatchback segment.”
The new Jazz is powered by the same 1.2 liter i-VTEC petrol engine with an average of 16.7 km per liter. It is also improved in terms of its looks by its aerodynamic design on the front grill in addition to beige interiors and a USB port in the music system.
Monthly sales of Jazz dropped to almost 50% since few months to about 250, despite the fact that the customers were offered freebies and cash incentives. The car launched in India in June 2009 by Honda Siel Cars India had sold more than 13,000 units with the price of 7 lakh. Trade analysts predict that the price slash can re-create the magic for Honda. Continue Reading »
On August 22nd 2011 in Auto Articles, Auto Finance, Auto India News, Auto Industry News, Auto Pricing, Auto Schemes, Honda