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Japan’s biggie Honda Motor, world’s largest motorcycle maker, is gambling on the small capacity 100- cc economy bikes as it boards upon rural push in the second- largest two-wheeler market of the world. The Japanese firm which is separated from its long-term Indian partner turned rival Hero MotoCorp, has appointed 5 management teams all over India led by Japanese officials. It is being done to create a new decentralized marketing strategy to maintain consistency in sales, industry experts said.
This Tokyo based two-wheeler firm is currently working on a new version of the CD platform in the 100- cc segment. In this segment, Hero Motor’s CD Dawn and CD deluxe have the highest sales so far. This new technology of 100-cc is targeted at India’s huge rural strata. Continue Reading »
On August 25th 2011 in Auto Articles, Auto Events, Auto Expo 2010, Auto Finance, Auto India News, Auto Industry News, Auto Insurance, Auto Pricing, Auto Safety, Auto Schemes, Honda, hero honda
As the domestic of auto market is on a downhill sliding position due to extensive fuel hikes and increase in the interest rates of the banks, Tata Motors and Maruti Suzuki have decided to cut its production as the auto industry brace up for single digit sales growth rate this economy.
However, car producers are hoping positively for a sales growth due to new launches, including MSI’s Swift, Volkswagen’s Jetta, Honda’s Jazz and Brio and newly launched General Motor’s Beat, diesel version.
A Tata spokesperson said, “Our production is exactly as per demand. We keep in mind the need to keep inventories at both the company and dealers’ end in balance.”
He further added, “If there is a requirement for adjustment in production, the company does it. At the moment there is a slowdown in demand.” Continue Reading »
In order to gain back their customers, Honda India has cut down the price of its new version of Jazz to 1.62 lakh. This hatchback will now have starting price range of Rs 5.50 lakh, competing with Hyundai’s i20, Volkswagen Polo, Nissan’s Micra, Fiat’s Punto, Skoda’s Fabia, Maruti Suzuki’s Swift and Toyota’s Liva.
Seki Inaba, Director (marketing), Honda Siel Cars India said, “The new Jazz, with an attractive pricing, will surely appeal to customers. With better sourcing and economies of scale for Jazz from higher production, we would be able to garner larger chunk of sales in the premium hatchback segment.”
The new Jazz is powered by the same 1.2 liter i-VTEC petrol engine with an average of 16.7 km per liter. It is also improved in terms of its looks by its aerodynamic design on the front grill in addition to beige interiors and a USB port in the music system.
Monthly sales of Jazz dropped to almost 50% since few months to about 250, despite the fact that the customers were offered freebies and cash incentives. The car launched in India in June 2009 by Honda Siel Cars India had sold more than 13,000 units with the price of 7 lakh. Trade analysts predict that the price slash can re-create the magic for Honda. Continue Reading »
Remember, some posts earlier we had talked with you about the viability factor of new product development and off course product renovation.
Companies of diverse attributes are keen to take the same plunge as they do it to win market with their new offering of products.
Continuing the same footprint of market strategies, Honda SEIL has also decided to follow suit with the introduction of its Jazz x in its existing series of Jazz hatchback. Continue Reading »
Eyeing Indian small car market and in a bid to earn fringe benefits, Honda Seil Cars India (HSCI) had announced a whopping budget of over 250 crores’ investment in its existing Tapukara plant in Rajasthan for the expansion of its power train facility.
The same facility is being frisked out to ensure cost cuts and localization of the cars the company is eyeing to roll out as its small cars.
Once the facility of the plant is increased by the year end, it’s being speculated that it will help the company achieve 80% localization. Continue Reading »
In the next week, Honda Siel, Japanese car maker will bring its top class ‘Accord V6’ in the Indian market. Its cost will be around Rs 25 lakh.
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Honda Siel Cars Limited intends to raise the cost of Honda CRV by 30% from May 2009 also it plans to maximize the price of its other models.
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