Auto India, Car India

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Both Renault and Mercedes Benz are in the hope to ride piggy on first Formula 1 race of India, Airtel Indian Grand Prix so that they can do marketing and give a big push to their cars in the country. Ferrari along with the other two car manufacturers lined up prototype launches, virtual games, merchandise sale, racetrack drives for buyers and racing schools amid others for getting grip in the second increasingly growing car market. Benz is planning to connect with the young segment in which it is seen to track BMW in India. The main goal of Renault is to establish to make a great presence in the Indian automobile market.

Ferrari Company does not have a manufacturing presence and hence trying to firm up its plans across Airtel Indian Grand Prix.

“F1 coming to Indian will change the way companies look at sporting events other than cricker,” says Abdul Majeed auto practice leader, PricewaterhouseCoopers “It is a high-viewership, high-impact sport, ” he adds.

Mercedes Benz has now set the pace for taking initiatives. It also signed up as automotive partner in the month august for all of the motor sporting events In Noida for 2 years at Budhh International Circuit. The Mercedes SLS AMG having the great speed of 317 km/hr is labeled as the safety car for all of the racing events will be taken place at the Circuit. This car even provides cars to race officials. In India, Mercedes showrooms for the race will be selling tickets. They will even have a devoted space-called pitstop corners-selling merchandise of Mercedes GP petronas F1 team till the end of that race.

“We are trying to bring the experience of motor sports closer to everyone,” says Debashis Mitra, director, sales & marketing, Mercedes-Benz India.

Mercedes got number second position in India in the luxury car markers after BMW. The cars manufactured by Mercedes are appealing to many senior executives. The company is planning to make use of FL platform for connection with people who come in between the age group of 15 to 40 years. The company has interest in promoting motor sports amid youth with non-refundable profits. It means, Accepting partnership with MTV, Mercedes has launched remote-controlled Mercedes cars and the winner will get the tickets to the F1 race in 24 colleges around six cities.

India becomes the third country for having a Merc racing academy after the countries such as China and Germany. Mercedes is even incentivizing purchasers to purchase its cars in the month of September and October by providing them a free drive to Greater Noida Circuit after F1 race. Almost 125 Mercedes car owners are going to drive in a convoy a week before the race, behind SLS AMG and Mercedes FA car, in an invitation event in the city Mumbai.