Auto India, Car India

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Seems like its turning out to be an anniversary addition week! Right Folks?

First Toyota Fortuner’s anniversary edition and now following them closely, the numero uno automobile company of India, Maruti Suzuki has just launched limited edition of its model, Ritz and renamed as Ritz Genus.

Have you ever wandered your esteemed thoughts as to why these auto majors roll out special limited anniversary editions?

Yes, you guessed that absolutely right!

By doing so, they recreate a brand value of the already launched car some months back.It’s actually a process of brand repositioning.In the name of special, limited or anniversary editions, these auto companies take the advantage of making their once launched models to create a news value for the same and stay in the limelight so as to finally rake in more money and customer demand for the re-launched models.

Okay, cut to this news, the anniversary model has been churned out to celebrate the one year completion of the model, Ritz.

As expected, this newly fringed Ritz Genus has some added feature. The limited edition model comes in emerald blue and green color. Studded with matching colors door handles, body color rear view mirrors, extended body graphics, Radio and CD player with speakers, rear parcel tray and keyless entry are some of the new features you can watch out for.

Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Ritz Genus will find great appreciation with customers for its new add-on features.

Mr. Shashank Shrivastawa, Chief General Manager (Marketing) was more than happy to announce the car and expected the warm responses from its target audiences, was quipped as saying on the occasion.

All said and done, it would be interesting to observe, analyze and subsequently report the real findings of the Ritz Genus as to whether the new model meets the expectation of the customers or fizz out in days to come.

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