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Looking to hit back at its competitor BMW that has collapsed it from the topmost position in the  Indian luxury sector from  Mercedes Benz, a leading German auto major have planned to introduced more than ten brands in coming 3 years for getting back the numero uno position by the year 2015. Mercedes Benz is taking efforts to regain topmost position in India. On the other hand, BMW said that it is not ready to give in the position just now and would take the leadership by making it to a new level of customer satisfaction and brand positioning. It has also been added that the new products launched by the company will even include small cars of the company.

On its losing numero uno position in the luxury car market in India to compatriot BMW, Mitra said: “We are the market leader in all the segments we are present, except the E-class… The actual game of numbers will start when all luxury manufacturers will have their all products here.”

Mitra also said that, when the company has its complete range of products in coming 3 years, Benz is going to get its number one position. Mercedes Benz lost its leadership and number one position to BMW in the year 2009. Almost 3,247 units had been sold by Mercedes Benz as against 3,619 units of BMW. In the year 2010 also, almost 5,819 cars had been sold by Mercedes Benz as compared to BMW’s 6,246 units.

According to Mitra, the main goal of Mercedes Bens at present is to get gainful growth as BMW had attained in volumes because of the entry level SUV X1 and not essentially because of the growth in other main sector of luxury cars.

During the duration of January to July this year, almost 3,991 units have been sold by Mercedes Benz. But, nearly 5,364 unites have been sold by BMW and out of that nearly 1,620 unites consists of its small SUV XI. Mercedes Benz is not having the place in this category.

BMW disproved it saying that the success they got was not product specific however attributed it to the positioning of the brand encouraging consumers from the generations. Cars made by BMW are positioned for fascinating the people from all the generations who want to purchase a BMW. They do not have any issue in selling cars to fathers, mothers, uncles and pops. Perhaps that is the main reason behind their huge success. BMW also said that it is very confident about maintaining its number one position that it has done for last two years and maintain the position in future as well.