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It seems like product launches have become the order of the day in the enticing Indian automobile market. Last week, almost everyday, the market has been seeing a launch.

Apart form fresh launches, the market has, of late also seen various improved versions making headlines for their launches.

In the same context, Mercedes, India’s one of the top luxury car maker has recently launched Mercedes E-class. The launch came immediately after the auto biggie celebrated its 125th year of operation.

The car is being positioned in the lucrative Indian automobile market as the symbol of company’s stand out performance in the auto market. According to the company sources, the car’s launch is the right way to celebrate company’s emphatic success in the cut-throat Indian automobile market. The Mercedes E-Class is laced with a dedicated rear entertainment system, the Vario Bag.

The all new Mercedes E-Class could be yours at an expense of 39.7 lakhs.

Providing you an inside perspective, Mercedes has recently registered 662 luxury cars in February, 2011. With this outstanding figure, the company has managed to have 51 percent market share in the luxury car market. Must say, other luxury car makers like Audi and BMW must be feeling the heat after such a splendid performance from their arch-rivals.

Even for Mercedes-C class variants, the company has registered a record 110 percent growth in the last one year and it’s a feat to be relished by the company for sure.

It would be interesting to observe and report the next course of action from the competitors of Mercedes, Audi and BMW to combat its present move.

For many more such instant updates from global automobile market, keep reverting to Autoindiaforum.com!