Auto India, Car India

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In India, Luxury car segment witnesses 2-new models from Mercedes Benz. Mercedes Benz said that they introduced 2-new E-Class variants: E220 CDI and E230. The prices would be Rs 38.99 lakh and Rs 41.14 lakh respectively at ex-showroom, Mumbai. The E230 model offered with 2.5L V6 engine (petrol) with 7G-tronic transmission and E220 is 2.2L four- cylinder diesel engine.

The E-Class has sold more than 10,000 units in India since its introduction in 1995. Now, we have introduced Bi-Xenon headlamps in the exterior coupled with a three-way memory package and electrically adjustable steering wheel, all of which are now standard with the vehicle. The two new engines will further add to the popularity of the E-Class.

- Mr. Wilfried Aulbur (Mercedes-Benz India MD and CEO)said.

Mercedes is identical with luxury in country. They previously discarded their title Daimler Chrysler and modified it to Mercedes-Benz. They have modified their marketing strategies as well and not plan to sell more cars in India that before.

The company already have achieved more that 50 percent of their 2007 sales during their first five months in 2008.

They are planning to launch the luxury bus in country in partnership with the Sutleh Motors in the country.