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Maruti Suzuki India Limited, the numero uno car maker of India has today launched its much-awaited D-segment sedan, the Kizashi at a price of 16.5 lakhs.

With the launch of Kizashi, Maruti has finally made its entry into the upper end of the Indian car market and its being lauded by customers and industry analysts alike.

Nevertheless, for starters, the Kizashi would be brought to India as a CBU and if volumes support the decision then chances are that it would be assembled locally to save logistic costs, which may be a good move for the company in the future.

If you are waiting for this enchanting model to be yours, let’s provide you a quick insight into the bookings for the D-segment sedan that have already begun at a price of 50,000 INR. The company is dedicated to start the delivery process of Kizashi in March, 2011. So, book now and may be that could be gifted as a cool Holi gift for your dear ones!

Kizashi is being made available in India in two variants as there is loads of scope in each segment and it has become the norm for many auto players who are introducing their models in various variants to reach wide target audiences. Good example of marketing theory being applied in reality.

The two variants for Kizashi would be Manual Transmission (MT) and Continuous Variable Transmission (CVT), respectively.

The Kizashi is powered by a 2.4 liter DOHC J–Series engine with peak power of 178 PS @ 6,500rpm and a maximum torque of 230Nm @ 4,000rpm. The fuel efficiency of the Kizashi has been rated at 12.53 Kmpl (CVT) and 12.45 Kmpl (6-speed MT) by ARAI

One of the officials from Maruti was quoted as saying on the technical specifications of the car.

As far as the color of the sedan goes, it’s available in three colors- Snow White, Super Black Pearl and Premium Silver Metallic.

Providing you another peek about Kizashi, Suzuki is touting the sedan as one of the best handlers in its targeted segment (D-Segment), and promoting the trait as the major USP of the brand.

The Kizashi is a major step forward for Maruti Suzuki. With the launch of this luxurious sporty sedan, Maruti Suzuki is able to offer an international car to top-end customers in India. I am delighted to note that most previews by auto experts here have been positive, appreciating the Kizashi’s stylish looks, sporty performance and luxurious feel. We are fully geared to delight customers in a segment where we have been absent so far.

Mr. Shinzi Nikanishi, Managing Director and CEO, Maruti Suzuki India was quoted as saying.

Kizashi is perfect for Indian conditions as it has been tested under extreme cold and hot conditions, respectively.

Well, the launch of Kizashi may start a new chapter for Indian automobile market as far as the D-segment is concerned. There could be a sudden surge of activities from rivals of Maruti to outdo Kizashi and that would be an interesting thing to experience and report right here.

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