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Mahindra & Mahindra Introduce Verito Executive this Festive Season

Posted on October 11th 2011

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Mahindra & Mahindra Introduce Verito Executive this Festive Season

Mahindra & Mahindra Ltd will soon launch their sedan named ‘Verito Executive’. Only a limited edition of this sedan will be produced and it is expected to target the businessmen and working professionals. Mahindra’s Verito is all geared to greet the festive season and increase the sales of the company this month. Mr. Rajesh Jejurikar, the Chief Executive of the Automotive Division of Mahindra & Mahindra SAID, “For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us.”The diesel variants of the model have been priced at Rs 6.94 lacs (Diesel BS3) and 7.09 lacs (Diesel BS4). The petrol variants of the same model will cost 5.95 lacs (BS3) and 5.99 lacs (BS4). The company plans to produce a limited edition of the model and will be seen in only two colors, Walnut Brown and Pearl White. Both these color give the sedan a very elegant look. The stylish exterior and the spacious interiors make this premium car a very attractive option for the buyers.

The alloy wheels and the premium looks of the exterior make this car look flashy but sturdy. If you look at the headlamps, you notice that they are an added feature to the model.

The interiors of the car are quite roomy, as there is plenty of legroom. The back seats have three headrests. In select models, the seats will have built-in lumbar support. The sedan also has various safety features that make it very safe for driving on the Indian roads. The safety features include: side impact beams, anti-theft engine immobilizer, SRS airbag, and ABS with EBD.

Along with the various safety features, the interiors give you a rich feel. The leather seats and the entertainment system that have USB and Blue tooth give the car interiors a plush look. “The launch of the Verito Executive Edition will add a more premium status quotient to the sedan. Together with the propositions of space and mileage which Verito is already known for, this new edition will provide premium interior and exterior features to our customers. All this out for itself on Indian roads “, remarked Vivek Nayer, the Senior Vice President of the Marketing, Automotive Sector of Mahindra & Mahindra.

The capacity of the boot is 510 liters.  The fuel tank capacity of the car is 50 liters and is expected to give a mileage of about 21 kilometers per liter for its diesel models, which is quite good. All in all, this sedan offers its buyers a good run for money, excellent performance, very good features that are coupled with high comfort level and stylish looks.

3 Responses to “Mahindra & Mahindra Introduce Verito Executive this Festive Season”

  1. sakasima responded on 11 Oct 2011 at 7:24 am #

    As verito has all the features, it didn’t succeed so much.Lets Wait and see about these Executive level….

  2. Sunder Srinivas responded on 01 Nov 2011 at 8:14 am #

    i owned a Swit dzire VXI purchased in the yaer 2008. Though it is doing good service, considering the petrol prices, i decided to chnge to Diesel car. I to took a test drive of Toyota Etios Diesel and Verito D8. To my surprise, the Verito is very spacious in terms of the leg room, shoulder and head rooms. The cabin is also very quite compared to Etios diesel. The features offered in this car is are all on par with the cars more then 10+ lakhs. Pic up of this is car is also quite amaging. But only negative aspect i find is, the shape and some controls are some waht opposite to the regular cars.

  3. Bicycle saddle responded on 22 Nov 2011 at 12:38 am #

    Mahindra Rocks in festival season.. Good work.

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