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Mahindra and Mahindra (M & M) is a major automobile manufacturer in India and it has been playing safely over the years with its affordable series of vehicles to sustain in the market. They have sustained no doubt and have done that with élan.

Some of the vehicles from Mahindra like Mahindra Xylo, Mahindra Xylo Hybrid, Mahindra Xylo Special Edition, Mahindra Bolero and Mahindra Scorpio have placed the company as one of the most trusted players among its target audience for vehicles that come laced with unbeatable features at reasonable prices.

In a bid to further strengthen its position in the Indian auto market and surge sales, the auto biggie has recently launched a special edition of its most successful Multi Utility Vehicle (MUV), the Mahindra Bolero Special Edition.

Mahindra Bolero is among the good performing cars in the Indian market and in addition to reach a sales record of 1000 units, a happy Mahindra and Mahindra (M & M) has launched the new striking variant. However, the company has increased the price of the new model by 80000 when compared to the base model.

The special edition of the Mahindra Bolero comes with some key new features, technical specifications and a stylish look and these additions are being said to have been the main reason for the company to increase the price.

As far as the new features of the car are concerned, it has luxurious European leather seats, stylish blue vision headlamps for a clear visibility, exclusive body graphics, and dashboard with more space. It has theft alarm features as well like SMS locking and unlocking that makes your vehicle secure. However, the most interesting feature in the car is a GSM service based Tele Alert System (BTAS) that provides latest connectivity services to the users.

Mahindra and Mahindra (M & M) had some time back rolled out its special edition of Mahindra Xylo and has now come up with New Bolero this time to keep its product line for the targeted segment intact and also to keep its customers happy.

The 2011 Mahindra Bolero Special Edition is reasonably priced at 7.5 Lakhs at Ex-Showroom, New Delhi.

So, if you are looking for a rough and tough vehicle that’s value for money and has some sparkling features, you now know which one to go for.

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