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A fortnight ago and even more recently we had reported you on how different automobile companies are realizing the brand value of India and planning to produce their higher end vehicles right here.

Following the same strategy, Tata Motors too has decided to follow suit and announced the assembling of Land Rover vehicles in India from next year and it also operates in the same area, India.

The major factors being believed for the auto major to count on India for the same activity is the low cost.

The company wants to cut through various kinds of costs and have zeroed in on plans to assemble Land Rover in India.

To provide you a peep, Tata Motors acquired luxury brands, Jaguar and Land Rover from Ford Company in 2008 to reach a crescendo in its operations and also chances are rife that it is in talks to initiate operations in China.

It is also being believed that company is in mood to widen the operation of its Land Rover with an introduction of entry level car, a station wagon and a roadster.

Tata Motors is the nation’s leading maker of cars, trucks and buses which are a paradigm for economic feasibility with two-third market share.

It also manufactures value vehicles like Safari, Winger and not to forget ultra cheap model, Tata Nano.

With assembling of the Land Rover and slew of actions set to see a destined dawn soon, it would be tempting to observe and report the reverse action of its arch-rivals.

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