Auto India, Car India

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Have you ever wandered your thoughts on why similar products are launched by various manufacturers? Be it any kind of a market, this is evident and car market is no exception.

The marketing strategy behind it is simple yet logical. When a potential customer goes to buy a product he wants to but due to some reasons does not get it then he had not choice but to purchase a substitute product. Thus, it becomes very important to make sure your product reaches its audience on time.

In the present market scenario for the C+ segment in the lucrative Indian automobile market, there are various substitute cars that could give hit products a run for their money. In order to give a tough fight to such substitutes, Hyundai has finally decided to launch its highly anticipated C+ segment vehicle, the Hyundai Verna RB.

The new car is expected to give tough fight to other C+ segment cars like Maruti SX4, Volkswagen (VW) Vento and Honda City. The new Verna is also expected to have features like options of 4 engines- 2 petrol mills and 2 diesel power plants. The auto major is gearing up to release the all important car most probably in the month of April.

The petrol engine options will comprise a 1.4 liter mill with peak power of 106 bhp and peak torque of 135 Nm. Diesel options shall comprise 1.4 liter engine equipped with a CRDi technique same as the one presently available in Hyundai’s recently launched uber cool vehicle, the i20 producing 90PS of power and 224 Nm of torque.

The engines are customized for Indian road conditions and do not poke holes in your pockets in terms of maintenance. All the variants would also come with the option of manual and automatic transmission.

It must be added that the new Hyundai Verna is a technological genius that has overshadowed its rivals all over the world because of its sheer class, quality and value for money features.

Like other cars from the auto major, even Hyundai Verna RB is being expected by industry analyst and customers alike to surpass the expectations of its target audience and become a niche name in the targeted segment.

Of late, Hyundai cars have become the first choice of customers. The company is producing superb quality vehicles laced with some customer friendly features and not to forget the value for money.

It would be interesting to observe and report if the new Hyundai Verna RB is able to lead the C+ Segment or not!

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