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Hyundai Motors India Limited, (HMIL), the second largest auto player in the country has got another record of sorts after pushing down Tata from the second position.

Yes, the auto major has achieved a substantial feat of achieving a record sales of 34, 725 units in the domestic sector. The figure is being classified as the highest ever sales record of the company since its inception on the Indian automobile arena in September, 1998.

Also the company has achieved a marginal feat by selling more than 50,000 units in the last four months continuously.

The total sales of Hyundai India has been recorded as 52,225 units during October, 2010. While in October 2009, it was 51,735 units. So the company has recorded an increase of 0.9%. The domestic sales consisted of 34,725 units in comparison of 28,301 units during the month of October, 2009. The exports rate of the company declined by 25.3% from 23,434 units in October, 2009 to 17,500 units in October, 2010.

An industry expert was of the opinion on the sales figures and was quoted as saying on how the company has fared with comparison to the same period.

The market is going through an upswing for the past few months but the launching of the new ‘Next Gen’ i10 has boosted things for the company. The sales of the new i10 have grown up to 26% during the past two months. The company’s strategy of innovation and providing the customers with the latest technology has been successful and they feel that their customers are happy with the company’s efforts.

The powerful domestic demand of company’s products has compelled Hyundai India to change its product mix and concentrate more on the domestic market, added Saxena. For the month of October, 2010, the segment wise cumulative sales included 46,399 units in the A2 segment including models like Hyundai Santro, Hyundai i10,Hyundai i20 etc. Similarly 5730 units were sold in the A3 Segment which included the models Hyundai Accent as well as Hyundai Verna

Mr. Arvind Saxena, Marketing & Sales, Hyundai Motors India Limited, was quipped as saying.

Hyundai Motors India Limited is a completely owned subsidiary of the South Korean company, Hyundai Motor Company. It is the second largest car manufacturer in India after Maruti Suzuki which continues to hold its numero uno slot.

Hyundai had overtaken Tata as they were the second player in India because of its varied product launches and customer centric products at attractive prices.

On the world automobile front, Hyundai is the biggest exporter of the passenger cars and in India it sells seven models of passenger car cut across targeted segments. Hyundai Santro, Hyundai i10 and Hyundai i20 forms the crust for A2 segment. A3 segment includes Hyundai Accent and Hyundai Verna Transform. While its sports utility vehicle (SUV) segment has Hyundai Santa Fe and A5 segment with Hyundai Sonata Transform.

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