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New product development and product renovation is such a sharp weapon in the business field that no one seems to be untouched to use the same and make fringe benefits.

Yes, making full use of the same marketing strategy, Hyundai, one of the majors in the Indian automobile market has recently launched its latest sports utility vehicle (SUV), the new Hyundai Santa Fe.

The new vehicle from the auto biggie would be available in two variants, 4×4 and 4×2 and set to be powered with a 2.2 liter CRDi power plant and six speed manual intermissions.

The mileage offered by the new model would be around 14.66 per liter. Both variants of the brand new Santa Fe would come equipped with ESP, cruise control and airbags.

Other key features of the models include automatic climate control system, alloy wheels, keyless entry system, dash integrated music system, steering mounted music system control, turn indicators integrated into rear view mirror, xenon headlamps with halogen fog lights and many more.

Ah, the prices, right?

The 4×2 variant would be available at 20.95 lakhs INR and 4×4 at 22.95 lakhs (Ex-showroom, Delhi) with bookings set to be opened up on October 18th, 2010.

Indian automobile market is such a vibrant territory that it has got scope for every type of player.

It’s satisfying to see so much happening in the Indian market as it’s a good sign for our economy to reboot itself with market slowly but steadily inclining towards becoming a buyer’s paradise soon.

Also the steps being taken by the rivals of Hyundai to match up the Santa Fe would be an interesting one to watch out for!

Keep zipping back at autoindiaforum.com to unleash all authentic and updated news from the blistering planet of automobiles!