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Honda Unveils Jazz X; Higher Pricing Might Mar The Sales!

Posted on August 10th 2010

Welcome back!

honda.jpgRemember, some posts earlier we had talked with you about the viability factor of new product development and off course product renovation.

Companies of diverse attributes are keen to take the same plunge as they do it to win market with their new offering of products.

Continuing the same footprint of market strategies, Honda SEIL has also decided to follow suit with the introduction of its Jazz x in its existing series of Jazz hatchback.

Yes, Honda has introduced a variant of their hatchback, Jazz.

To provide a glimpse about the other aspect of it, the new model has been christened as Honda Jazz X, which is being believed more or less like its earlier variant, Jazz, however, with some add ones.

The Jazz X comes equipped with gray alloy wheels for better visuals. Also new on the feature list are essentials like fog lamps. The shape of the seat has been redesigned as well for enhanced comfort; the seat can be adjusted for height as well now. The music system now gets USB connectivity and is now compatible with an iPod.

The Jazz X will also be available in a new blood red color.Honda has also introduced a parcel tray at the back to provide space for putting items. The Jazz X also gets front and rear mud-flaps

An executive at the discretion of the company was stated as saying on the features of the invigorated car.

The new car has been priced at a price of 7, 45,000 INR, which is very expensive for the hatchback section.

All said and done, the major question doing the rounds at automobile fraternity is whether these added features to the Jazz would be helping to the cause of the company to add some X factor to help it achieve some sales, as it has been struggling to sell even 300 units a month!

However, it’s not looking a distant possibility from our point of view.

More rational pricing and nothing else can help Honda resurrect its numbers with the Jazz X.

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