Honda Celebrates First ‘Honda Fest’
Posted on November 29th 2008Welcome back!
Honda has announced the start of new concept ‘Honda Fest’ across all its dealerships in India, to coincide with the start of deliveries of its all new Honda City. It is started from 28 Nov’08 up to 30 Nov’08, at all its dealerships. It’s an attempt by Honda to nurture a sense of belonging with its brand.
Apart from the test drive of its new Honda City and other Honda models, this ‘Honda Fest’ will include entertainment activities such painting competitions, music, dance, puppet shows, the quiz contests and many more.
Honda organizes such customer engagement programmes in several countries, including Germany, Italy and Japan. The objective is to involve customers in important occasions for the company and establish a bond with them. We are beginning this new concept in India with the new City, and will replicate the event after other important launches too. We would like to welcome all the members of the Honda family and even those who are considering a Honda to our dealerships over the weekend to come and enjoy a day with us.
- On ‘Honda Fest’ concept, Mr.Tatsuya Natsume (Director, Marketing, HSCI) said.
By editor in Auto India News, Honda
dreamthecar responded on 02 Dec 2008 at 5:13 am #
This is a great concept from Honda.This fest will help the company to know its customers better.Hope every car manufacturer comes out with something interesting like this to its customers.
Rahul,
Indian Car Advisor
Deepak Kashyap responded on 16 Jan 2009 at 2:47 am #
Unlike the Indian manufacturers who even don’t listen to their customers greivences once their vehicle is sold this is a welcome step by Honda to form a bonding between its existing as well as would be customers.
I really wish the Honda pariwar for their initiative and hope that the company would continue to unleash the hidden desires of customers with their warmth and innovative products.