Fiat India Comeback with Fiat 500 and Bravo
Posted on February 5th 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
After a big break, Fiat India Pt. Ltd. is planning to make a comeback in Indian market with its new generation products Fiat 500 and Bravo.
The company, which released a slew of cars, manufactured Fiat Uno and uno was one among them. But due to problematic launch and practically failure in the product, they lost their place in Indian market.Now, they are hoping to make successful comeback in Indian market. Fiat India had given their media buying duties to GroupM Agency Maxus.
As the auto market is becoming increasingly competitive, we are happy that Fiat finds us best to partner them for a new beginning. This is a prestigious account for us.
- Maxus Managing Director Ajit Varghese
Considering the new image of Fiat and the job ahead of establishing it as a powerful brand in the Indian four-wheeler market, we feel Maxus is the right media partner for Fiat in India.
Fiat CEO Rajeev Kapoor said.
By editor in Auto India News, Uncategorized