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Fiat Auto has launched first Fiat Caffe in the country for boosting their image in Indian auto industry. The purpose behind launching this FIAT Caffe is to display the unique Italian automotive lifestyle experience for the owners of FIAT. The opening of this Caffe is at Tolstoy Marg in New Delhi. It is going to be the first Caffe in the country. It has been decided by Fiat to launch its second Caffe in Pune to make India the country to pompously house two FIAT Caffes.At the newly launched Fiat Caffe, customers are able to view through the latest Fiat India cars and can even take a test drive, browse through Fiat globally. Customers can easily get Fiat India details in this Caffe. Huge video screens running FIAT ads, fittings, furniture, and the collection of international FIAT merchandise will surely provide a glimpse of huge history and rich heritage of Fiat along with a luxury feel to the Caffe. The guests surely enjoy the classic Italian environment in the Caffe. One can increase his or her knowledge about their favored brands, sipping to Italian Coffee that will be the main highlight of the Fiat Caffe.

Different previews, product display, and special events will be also held in this Caffe. Guests can even go through the books that are made available in an in house library. Through these books, they will get glorious history about Fiat and different sub brands as well as its sister companies.

Speaking on this occasion Mr. Rajeev Kapoor, President & CEO FIAT India Automobiles Ltd said, “The launch of FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian customer and market. With this Caffe we aim to promote our Italian heritage and the ‘real’ FIAT brand, by engaging a passionate connect amongst the audience and prospects with FIAT automobiles. The Caffe will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at FIAT, amidst the Italian ambiance while sipping on authentic Italian coffee.”

At the brand stores, Fiat is going to display its merchandise as well as accessories. Another purpose behind launching this Caffe is to create the buzz around the brand and focuses at making a bold as well as crisp statement about its existence in India. Other goals are audience and prospect engagement and sales facilitation. Many more brands Alfa Romeo, Ferrari and Maserati can also be displayed by fiat.