Auto India, Car India

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Investing loads of your money on your products, using the latest state of the art technology and dealership network but failing to price and position your projects on right note and right frame can take any company to doom out in the stiff competition for sure.

We are talking about Fiat 500 car, which did all things right but failed to understand how to price it and also not adhered to government safety norms, when it was first launched in 2008.

However, here is good news from the auto major, which has corrected the then faults of its Fiat 500 and set to re-launch the said model with many more features and much fervor.

To provide you a sneak peek about the whole idea, Fiat 500 was initially launched in 2008 but bowed down from the market owing to its high cost, and loopholes in following to the government duties on imported cars.

Interesting news which may subsequently down the price of the new Fiat 550 by a whopping 40-50% is the company’s plan to start the production of the model at Ranjangaon facility, near Pune.

Retro cars with distinctive looks are a big hit and that’s what we would capture in our new campaign to be rolled out in a few months and the same holds true for our 550 too

Rajeev Kapoor, CEO, Fiat India was quipped as saying.

The reason behind the inspiration for Fiat 500 has been the substantial sales of Volkswagen’s Beetle. The Indian version of the newly fringed car would have customized features, pioneer among them being 1.3 multijet engine.

Must say, it’s the viability factor of Indian small car market, which has given bloom sales for many and also given many new entrants to set their records straight.

We have already reported on how the Indian car market is going to be a battle of sorts in the days to unfold.

Autoindiaforum.com is the place you shall take in your stride to get a bird’s eye view of the flexible world of automobiles.