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Customers greatly benefited from Star Lease option introduced by Mercedes-Benz

Posted on October 13th 2011

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Customers greatly benefited from Star Lease option introduced by Mercedes-Benz

Leasing is one of the best use of any vehicle where the customer needs to pay only for what he makes use of. It has been announced the Stat Lease by Mercedes-Benz India, a type of self leasing option in the luxury car segment for the full range of cars available in India. The option called Star Lease will be offered through Daimler Financial Services India. Daimler Financial Services India is a subsidiary of Daimler Financial Services AG, which was launched in the month of July 2011 under the branding of Mercedes Benz Financial branding. Such great leasing option will be made available very soon in all of the Mercedes-Benz dealerships around the country immediately.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “Like many other firsts, Mercedes-Benz first brings to India a financial product which can change the way consumers purchase a car. Our leasing product shall ensure easy upgrades for consumers & hassle free ownership experience. We are proud to be the only luxury car manufacturer to offer this option in India.” He further added,” Consumers shall now have an option to drive away a Mercedes-Benz without any initial investment & just pay affordable rentals which shall cover all insurance & maintenance costs for 3 years.

This Star Lease option surely allows customer to pay only for what he uses. This option is the grand use of a vehicle. Once the customer makes the leasing contract under which the customer needs to use a vehicle over a fixed period of time for a set monthly lease rate. The owner of the asset will be Daimler Financial Services India Pvt. Ltd. Mercedes-Benz dealers will carry out the maintenance of the vehicles as a part of that leasing contract.

Commenting on this development, Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India stated, “The Indian consumer’s appetite for luxury vehicles has been voracious and we foresee this growing in the future. The consumer in India has also matured in his buying habits and is demanding innovative options. We are happy to launch Star Lease today and anticipate very positive response.”

Customers will be greatly benefited from the leasing option through cost control. Leasing option will be a lower fixed EMI rather than the financing of the vehicle. The vehicle does not feature as a part of the asset of the customer and therefore can accrue tax advantages. There is no risk in the ownership of the vehicle since the residual danger is taken care by the Company named Mercedes-Benz India Pvt. Ltd. Through such flexibility customers can easily afford to change their Mercedes-Benz after 2 to 5 years or also improve it to give it an impressive look.

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