Auto India, Car India

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Remember we updated you on the news about the launch of Volvo S60 a week ago? Yes; the symbol of safety sports car with luxury; Volvo S60 is what the automobile market had been waiting for ages.

The Swedish car maker has been able to add up to the buzz in the enchanting auto market of India thereby attracting more than 100 bookings for the just launched car, the sedan S60. Continue Reading »

New product development and their launch are greatest weapons of marketing strategy for any product. When a company, regardless of its field of operation launches a new product, it attracts buyers instantly with its brand value.

Following the age-old formula to be in limelight and sell a substantial number of products, one of the auto majors of Indian automobile industry, Volvo has decided to launch its ‘Naughty Sedan’, the S60. Continue Reading »

Volvo unveiled its brand new mid-size SUV the XC60 in India yesterday. The XC60 comes up with a 2.4-litre five-cylinder diesel engine that produces 205bhp of power and 420Nm of torque. The displacement of the engine has been reduced with a shorter stroke to optimize fuel consumption. The Volvo XC60 is a dear deal with the prestigious cost of Rs 39.5 lakhs (ex-showroom, Delhi) and Rs 41.41lakh (ex-showroom, Mumbai with octroi). Piezoelectric fuel injector of the vehicle helps a great deal in minimizing the fuel consumption and enables the vehicle to have extremely efficient combustion.

Volvo is well-known for its safety and muscularity. The Swedish company claims Volvo XC60 to be the safest among the others that are currently present in the Indian market. Continue Reading »

Indian automobile industry has seen phenomenal changes during the past one year. The industry has seen more product launches than price hikes which is a clear indication to a happy fact that the industry is on a journey to come back on the tracks of a reviving economy and become a more of a buyer’s market.

The same positive wave of change has paved the way for many new entrants and potential big players to select India as a operating ground to have a significant pie of the market by launching their products with much fanfare.

Following the same trend, another major automobile player Volvo has decided to unleash its model XC60 to zest up the targeted segment (CBU). The company has set November 24th as the date for the model to zoom past on the road. Continue Reading »

Now Volvo India is separate manufacturing company, and no longer a subsidiary of the Ford India Ltd. Since the Ford Co. has declared a Chinese car manufacturer Geely as its preferred bidder, it has severed its bond with the Ford India.
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Volvo is able to sell only 100 units of car in 2008, so it fell short of its sales target in the last calendar year. The company points the cause of its poor distribution network.

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Volvo, a Swedish Auto maker, focuses more on dealership infrastructure in the country than establishing an assembly unit. The chief management said that presently they are observing the growth space in a luxury space in the country.
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Volvo Bus India, a fully-owned subsidiary of Sweden’s Volvo Bus Co., has declared a launch of 9400 6×2 B9R luxury bus in Indian market. Multi-axle configuration Volvo B9R arrives in 6×2 configuration, with powerful, 9L rear-mounted engine. With the price tag of Rs. 85 lakh, the bus is being made at the Hoskote, Karnataka.

Volvo on Wednesday launched a new model of its luxury SUV XC90 in India. Volvo also decided to bring its latest compact crossover XC60 in Indian market after its reveal in Europe next month.

Volvo has opened its new dealership in Hyderabad in association with the Talwar Cars. The dealership will begin selling Volvo cars by end of 2008. The company already has dealers in Delhi, Chandigarh, Mumbai and Hyderabad and now plans to add in Bangalore, Cochin and Pune by mid of the 2009.

The company notices a strong demand for their cars in India and may plan to launch manufacturing plant in country by mid of 2010. Volvo already has the sales target for 400 to 500 units for this year and hopes to raise that level in coming few years.

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