Auto India, Car India

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New Delhi: Skoda Auto’s Indian Unit is up for a major overhaul. Skoda Auto, a part of German auto giant Volkswagen, will shed its India-specific tagline, and go for a campaign more appealing to the global audiences. The company, whose Indian models include Octavia, Laura, Superb, Yeti and Fabia, will give up its “Obsessed with quality since 1895″ tagline in the final quarter of this calendar year. The new tagline for the company will be “Simply Clever”, it is yet to be seen whether this move be clever.

Speaking to reporters, Thomas Kuehl, the member of the sales and marketing board at Skoda Auto India said : “We will take over the worldwide positioning with the launch of a new car in the sedan segment.” About the former tagline of the company, he said that owing to Indian customers’ strong attachment to heritage; the company had coined that tagline in 2001.

Saatchi and Saatchi are the architects of the new facelift of the company, speaking to reporters about it, Saatchi and Saatchi India Chief Executive Kamal Basu “Quality is what you expect with every brand, especially for the price you are paying. We thought the line had lived its life and it was not a brand differentiator anymore.” He further added that Skoda’s new strategy is to target customers who have a budget of 6-7 lakhs.

Skoda’s would soon launch sub-Million sedan Rapid; it will pitched against cars like Hyundai Verna Fluidic, Maruti Suzuki SX4 and Volkswagen Vento. The price and the launch date of this car has yet not been revealed by the company, although it is speculated the car will be priced above 7 lakhs, and it is likely to be launched in the last quarter of year. The sedan segment accounts for approximately 20 percent of the total car sales in India, thus making it the second largest car segment, said Puneet Gupta, an analyst at IHS Automotive. Gupta predicted that with the dawn of Rapid, Skoda auto will be able to gather more volume in sedan market, in which the competition all set to intensify.

Skoda India Auto India Pvt. Ltd. has been in India since 2001; in the financial year that ended on 31 March 2010 the company sold 1.9 million cars. Skoda Auto sold 20,000 units in India last year and plans to increase this number to 32,000 in the current financial year.

The Czech car company, Skoda is looking to get its latest car Fabia Scout, to Indian shores. News is that this car is going to make it to the centre stage of the display at the Auto Expo to be held in Delhi next year, in January 2012. The Skoda Scout is basically an off-road version of the small hatchback from Skoda, the Fabia. According to reports, the Scout is not going to be a hardcore 4 wheel or all wheel drive, but the car specifications have been changed to make it capable for off-road driving. Continue Reading »

Skoda is planning new strategies, especially for its Indian market and, news is that the Czech car company is all set to make a new sub cast of the Fabia. Continue Reading »

Skoda is well set to compete in the current scenario of Indian automobiles, by manufacturing advanced engines and building tough and sportier looking cars. Skoda is making a strong statement with constantly keeping up with the tide.

The Czech car company which now is an enterprise of the world’s leader in car manufacturing, Volkswagen has made a plan Continue Reading »

Skoda Auto, one of the majors of the Indian automobile sector has has inched closer to a milestone. Skoda auto is less than a quarter of a million vehicles away from a record breaking landmark from selling a million vehicles in a single financial year.

For the first time ever, Skoda Auto sold 762, 600 vehicles worldwide in 2010 and hopes to continue its successful run and build on the growth spree.

The company has decided to double its sales records to 1.5 millions by 2018. Continue Reading »

Passion to keep launching new products not only keeps the position of a manufacturer intact in the market but also keeps the attention of targeted audiences lured to it.

In the same context Skoda, one of the majors of automobile market has recently announced the launch of two new models which are set to be brought to India. Continue Reading »

Skoda India had a grand launch of ‘Yeti’ yesterday in New Delhi.The Yeti will hit the markets in Ambience and Elegance trim levels. The Yeti will cost Rs. 15.40 lakhs for the Elegance will cost Rs. 16.62 lakhs (both ex-showroom, Delhi).The expert reviews and the overall reports of the Skoda Yeti are pretty impressive and the test drives of the SUV have been exhilarating. When we consider the price of the Yeti armed with Skoda’s build quality, practicality and elegant styling, we must say it’s a great deal indeed. When one runs a car having the Skoda badge on the Indian roads, it is pride for him and envy of others. The advent of Yeti is certainly going to add to the grand brand image of Skoda in the Indian car market. Continue Reading »

First things first!

Skoda Auto India has recently rolled out its 25000th Fabia from the Volkswagen’s Chakan plant in Pune. The event was a momentary one as top honchos from the desk of both the companies made to the occasion to add to the much-needed spunk. Continue Reading »

All you auto freaks out there, get ready to unleash a brand new automobile genius that’s sure going to spice up the Indian automobile segment.

Yes, Skoda has recently launched its highly anticipated Sports Utility Vehicle (SUV) model, the Yeti in India with all the fanfare that’s required to make a sizzling entry in the market and all set to give others a run for their money in the same league of business. Continue Reading »

Launches, launches and launches!

The ever buzzing Indian automobile market is at presently enjoying the best period as far the market value, product life cycle and new product development is concerned.

As a result, the market is seeing more of the launches these days than ever before, which is a good sign for the market becoming more to a customized version, vehemently.

Yes, going with the wave, Skoda has timed it up correctly and recently launched its hatchback called Skoda Fabia in an attempt to find and rather make a place in the cut-throat Indian automobile market. Continue Reading »