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Hyundai the Korean Car Manufacturer entered the Indian market in 1996 and made a foray into the Indian automobile market with its first launch, Hyundai Santro. Until then Maruti Suzuki had complete dominance over the market. Today, Hyundai has grown in leaps and bounds and is the second highest car manufacturer in India. Continue Reading »
Hyundai Motor India Limited (HMIL), the second largest car maker in the country, launched its first small car last month and is nowhere close to its success with the new Fluidic Verna which made its mark in the midsize sedan segment recently. Although the company received several thousands of enquiries for Eon, the actual conversion rate of enquiries to sales has been extremely poor so far.
The company believes that the only reason for such poor turnout is the current market condition. Eon like Alto from Maruti Suzuki India targets the first time or entry level buyer and with the recent market slump in terms of the high lending rates and petrol price hike, the buyers have kept themselves away from the once affordable small car segment. Continue Reading »
In order to boost its sales in the market, Hyundai plans to introduce more than ten models in the market. The company has taken this step in order to increase its sales, as the number of competitors in the market has been growing steadily. In the past one year, the market share of the company dipped from 21 percent to 18.3 percent.
The main strategy behind these new launches is to gain and even increase its market share in future. The South Korean car maker wants to manufacture cars with “fluid” designs and enter into segments that it not yet explored. One of the main strategies of the company will adopt to increase its market share is to introduce new models and also give “facelifts” to its existing cars, and the company is “working towards it”, says the vice president of sales and marketing, Arvind Saxena. Continue Reading »
Hyundai launched its much talked about Eon yesterday. This car is expected to be direct competitor to Alto, one of the top selling models of Maruti Suzuki. The launch of Eon was done when Maruti Suzuki is reeling under the effects of the agitation at its Manesar plant. What makes the car a threat to the seven year old dominance of Alto is the pricing of the car that starts at Rs. 2.7 lakh.
In the past year, Maruti Suzuki reported to have sold almost three and a half lakh of Alto. This figure accounts for about 16% of the total cars sold in India, and is more than Volkswagen’s Gol & Golf. In the first year, Hyundai has a target to sell about 2.5 units of the newly launched car. Arvind Saxena, the director for sales of Hyundai said, “We are looking at the sub-compact segment, which is a fourth of the total Indian market and ushers in the greatest potential for growth in the world’s second fastest market.” Apart from being competitively priced, Eon is armed with stylish looks has a 814 cc engine and is fuel efficient. Continue Reading »
The companies such as Tata Motors Ltd, Skoda Auto and Hyundai Motor Co are planning to introduce a slew of cars in India this month. These companies will introduce new cars because they want to win over customers and overturn a slowdown in sales in the biggest automobile market of Asia. A few other companies like Nissan Motor Co, Daimler AG, Honda Motor Co and Mahindra & Mahindra Ltd also started selling a few new cars as well as sport-utility vehicles in the month of September ahead of the Diwali season that will start in the month of October. Several consider Diwali festival as an auspicious time for purchasing consumer durables.
The small car Eon will be soon introduced by Hyundai Company in the middle of this month according to Arvind Saxena, director for marketing and sales in the Hyundai Company. He also said that this car will have an 814-cubic centimeter gasoline engine. The aim behind this gasoline engine is that the Hyundai Company wants to make it the small engine capacity car model for Hyundai throughout the world. Mr. Saxena refused to reveal the cost of the Eon. Continue Reading »
Auto car giants in the country are gearing up to launch new vehicles in India in an attempt to woo the consumers this festival season. The car makers who plan new launches this month are Tata Motors, Hyundai Motor Company, and Skoda Auto. Some companies like Honda Motor Company, Mahindra & Mahindra, Nissan Motor Co., and Daimler AG have already launched their new models in September.
Many consumers book their vehicles during or prior to the festival season, as they consider it to be an auspicious occasion to buy durables. The new launches introduced in the past two months have reported good sales. Continue Reading »
During the festive season, in a turnaround signaling an uptick in customer sentiment, two of the three leading carmakers, Tata motors and Hyundai Motor companies posted crucial sales gains in the month of September. But, with constant labor problems affecting the production, Maruti Suzuki, another leading car maker is constantly facing slowdown in their sales for the third month. Hyundai Company has recorded industry performance with almost 12.4% growth. This company has sold almost 57,808 cars against 51,444 units in year-ago period maintained by its small cars Verna, i10 and i20 sedan.
The Companies like Volkswagen, Mahindra, Toyota and GM even recorded huge sales on strong demand for their newly launched small cars. “We will launch our much awaited compact car Eon this month. In spite of a sluggish market we expect Eon to boost our sales and increase market share,” Arvind Saxena, director (marketing and sales) at Hyundai Motor India said. Continue Reading »
Hyundai has already launched Santa Re last year in the month of October and sold almost 1100 unites of it till date. Now Hyundai has launched its new automatic version called Santa Fe. Hyundai Motor India LTD is one of the biggest exporters and second biggest manufacturer of the country that is launched Santa Fe, luxurious SUV with automatic transmission as well as a few more additional features. This new version of the model is available with a six-speed automatic transmission with more wonderful features such as smart key and push butting start. It is priced at 24.36 lakhs
On the occasion, H W Park, MD and CEO, Hyundai Motor India Limited, said, “The Santa Fe launched last year has been doing extremely well. The new offering with automatic transmission further improves our value proposition.” Continue Reading »
Seven new models such as one motorcycle, a scooter and five cars will soon hit the roads in the months of October and November in the season, which coincides with the festivals of Diwali, Durga Puja, Navrantra, considered favorable for big-ticket purchases. Same like in the past, a few models have been developed from scratch and go beyond simple refreshes as well as cosmetic changes. The launching of new models comes in the backdrop of increasing interest rates and petrol costs, which have greatly insisted a number of purchasers to put off buying plans.
The sales of car slewed 11 percent in India for the second successive august month to almost 144,516 unites from the previous year. Hyundai Eon and Honda Brio models mark the entrance in sections, which have been throttleholds of the Company Maruti Suzuki India LTD for decades for local arms of both the companies Hyundai Motor Co and Honda Motor Co. The Honda Brio model scheduled to launch on 27th September with the cost of 4.5 lakh. Honda Brio will be the first bet of Honda in the small car section, which account for minimum 75% of the local market. Continue Reading »
Hyundai is now in an attempt to introduce small cost that costs less than 3 lakh rupees after launching a slew of premium hatchbacks that range from Santro and Santro Xing to i10 and the i20. The new car that will be introduced by Hyundai is called as Eon that is going to give competition to the best-selling car of Maruti Suzuki named Alto. This car will be priced between only 2.50 lakh to 2.60 rupees, which will hit the Indian market in the month of October between 10 and 15 days ahead of Diwali.
This new car called Eon will be an entry-level car according to Hyundai with no negotiation since it will be a large car with a big boot. Talking about the engine of this car, it is powered by an 814 cc engine and gives the mileage of 21.1 km. The length of the Eon will be the similar like Alto however wider and taller by almost 75 and 40 mm comparatively. Eon makes use of plenty of different components from i10 and Santro and based on Santro platform new fluidic design is used by Hyundai for giving the Eon car a new-age looks. Continue Reading »