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In order to gain back their customers, Honda India has cut down the price of its new version of Jazz to 1.62 lakh. This hatchback will now have starting price range of Rs 5.50 lakh, competing with Hyundai’s i20, Volkswagen Polo, Nissan’s Micra, Fiat’s Punto, Skoda’s Fabia, Maruti Suzuki’s Swift and Toyota’s Liva.
Seki Inaba, Director (marketing), Honda Siel Cars India said, “The new Jazz, with an attractive pricing, will surely appeal to customers. With better sourcing and economies of scale for Jazz from higher production, we would be able to garner larger chunk of sales in the premium hatchback segment.”
The new Jazz is powered by the same 1.2 liter i-VTEC petrol engine with an average of 16.7 km per liter. It is also improved in terms of its looks by its aerodynamic design on the front grill in addition to beige interiors and a USB port in the music system.
Monthly sales of Jazz dropped to almost 50% since few months to about 250, despite the fact that the customers were offered freebies and cash incentives. The car launched in India in June 2009 by Honda Siel Cars India had sold more than 13,000 units with the price of 7 lakh. Trade analysts predict that the price slash can re-create the magic for Honda. Continue Reading »
To boost the flagging sales of its premium hatchback Jazz, Honda Siel Cars India Pvt. Ltd is offering a discount of up to Rs 1.75 Lakh. This discount will be offered on selective models of Jazz, the sales of which are experiencing a sharp decline of nearly 40 percent.
Honda managed to sell only 643 units of Jazz in the April-June quarter of the current fiscal year, compared to the last year’s figures of 1050 units, the decline in sales are ominous signs for this model. Continue Reading »
In a move to woo the customers and increase their sales, two-wheeler manufacturers and dealers are offering lower interest rates and cash benefits to the customers. The freebies have returned in the two-wheeler markets after a gap of four years.
Even though the two-wheeler industry is witnessing a double-digit annual growth, some models are short on sales. The freebies are being offered to boost the falling sales figures.
One such bike which is facing the heat is Honda Motors premium 110 cc bike CB Twister. Owing to staggering competition from models such as Hero Honda Splendor, Honda is offering a discount of rupees 3,500 on CB Twister to improve its sales. CB Twister was priced Rs 49,775 ex-showroom Delhi, whereas Splendor is priced 41,350. Continue Reading »
Honda, one of the leading car manufacturers in the premium segment of cars in India today have announced the new price structure that will be in effect for its model, Honda City. The prices have been lowered after enforcing considerable cost reduction efforts in the supply chain and manufacturing. This change in price will be effective from 14th June 2011. The price revisions in the car are in line with the global vision of Honda, which aims at creating products that maximize the joy for all its customers, with speed, affordability and low CO2 emissions. Continue Reading »
A small car made under Honda badge named as the Honda Brio is expected to be launched, somewhere down the line in October 2011. Now this news is just buzzing around town and has made the Indian Auto Market heat up already. It has been long since the Japanese car maker has been under the scanner for not having a diesel engine running on the Indian roads. And due to this void created in Honda India fleet of cars the diesel car segment has literally affected the overall sales of all Honda cars as compared to its competitors which have been offering diesel variants like Maruti Suzuki SX4 and Volkswagen Vento. But, with changing times Honda too is all set to have a go at selling its diesel versions in the Indian car market. This in effect has made Honda to think of offering a diesel engine to its Honda Brio in future also. Continue Reading »
Its official!
Honda, India has decided to increase the cost of its vehicles by 2-3% from April 1st. As usual the company has attributed the sudden rise in the increase of vehicles to the increase in the cost of basic commodities for the manufacturing of the cars. Continue Reading »
First things first!
Manufacturers of different attributes not only have the right to make profits, but also be responsible for any mistakes that might arise due to any of the problems related to products. Resurrecting the same with time in hand not only re-infuses a new lease of life to the product but also recreates the brand value for the company concerned.
Continuing its tryst with this age-old tradition, Honda, one of the auto majors of the enticing Indian automobile market has decided to bring back or recall its 58 k Honda City cars that are having issues of different types, especially engine fault in India. Continue Reading »
First Things First!
We all know that Honda, the Japanese auto major is known for its perfect conglomeration of style and luxury. Having said that, Honda’s models have always been appreciated for their class and luxury all over the world and Indian automobile market seems to be no exception.
Continuing their trust with its tradition, Honda has decided to give a facelift to its model, the CR-V soon. Honda CR-V is set to be revamped and hit the road in 2012. Continue Reading »
Given the kind of opportunities that are brewing up in the fastest growing Indian automobile market, it’s quite obvious that all auto majors would be in tight fray to fight out as to who would have the significant amount of share of it.
In order to capture the compact car market that’s set to see the price war reach an upsurge, Honda also has plans to capitalize on the gigantic prospects of the industry thereby launching its compact car, Brio soon. Continue Reading »
Such has become the vitality of the Indian automobile sector that auto players from across the globe have been tempted by the immense opportunities in the products that are specially made to perfection with a full customized approach.
Continuing its tryst with the growing tradition, Honda has decided to unroll its Honda C2V renamed in India as Honda Brio now. The car was showcased in Japanese car show and only then has Honda decided to bring the fully made car for Indian audience. Continue Reading »