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Bajaj plans to make a big entry into the segment of premium motorcycles or superbikes by launching variants of its Pulsar and KTM Duke Models in the 200 to 700 cc range. The development is seen as a major one as the second largest motorcycle manufacturer in India aggressively intends to expand in the sports bike category through newer and bigger models in the coming years. Continue Reading »
After a decade, the first Pulsar twins were launched in India. Bajaj Auto Limited has launched the Pulsar 200 NS. Its dynamic design has made the Pulsar model well known in the first place. Pulsar is one of the biggest selling budget sport motorcycles available in the Indian market. This newly revealed 2012 Pulsar brings many innovations to the forefront same like the first generation models. Continue Reading »
Bajaj Auto, the fourth largest manufacturer of two and three wheelers in the World has come up with RE60, making a foray into four wheelers. A compact model which according to the Managing Director of Bajaj Motors Mr. Rajiv Bajaj, is a four wheeler and not a car. Continue Reading »
Bajaj Auto has revealed the RE60. It is a mini taxi. It is called as a public passenger carrier. It is not known as a car. The cost of this mini taxi has not been revealed yet. The price will be revealed at the formal launch after a few months. Bajaj Auto is working as opponent and giving competition to the Tata Nano. The company’s managing director, Rajiv Bajaj, himself said it did not wish to make a car. “Certainly this is a product for which core customers are those who use a three-wheeler,” he said. Another wonderful thing about this mini taxi is that it comes with an incorporated digital fare meter in its dashboard. Continue Reading »
All the Bajaj pulsar motorcycle enthusiasts do not need to wait for too long to get their hands on the new Bajaj pulsar range as it is coming soon. The new Pulsars will be very faster, lighter, and would still come in an inexpensive price to make its purchase easy for the average Indian bikers. New Bajaj Pulsar range will come with plenty of features, which will be seen for the first time in this respective segment. Bajaj Pulsar 125 is the next generation model, which has been spotted during its testing in and across Pune. It has been confirmed from the sources that the new Pulsar is going to begin from 125 cc range and afterwards go to very high capacities. The 125 will be rather very faster as compared to any of its rivalry in Indian market. Continue Reading »
Indian two-wheeler makers are probably keen about having interest in investing global markets as per a latest update from the sources. The Two-wheeler king Hero MotoCorp has launched its brand name just few days back in London. If now sources are to be confirmed then it is said that India’s second largest two-wheeler maker Bajaj Auto may set up an assembly plant in Indonesia. To increase or mark its presence in Southeast Asia and make profit from the lower duty structure, Bajaj probably may execute this plan in the world’s third largest market.
The report states that, Pune-based firm is about to invest $150 million (Counted is Indian currency, then, Rs 675 crore) for the project. Continue Reading »
With consumers in the rustic parts of the country parting from frugality and demanding performance tailored bikes, Bajaj Auto India Ltd is gunning to take advantage of this novel trend by pitting models that cater to the requirements of the hinterlands. The company, which is expecting to sell more than two-and-a-half million bikes in this calendar year, is all set to launch new Pulsar 250. This would be the latest addition in the hugely popular Pulsar series of bikes. The Pulsar already has the 135, 150, 180 and 220 cc segment in the markets. The company will also roll out the new Boxer 150, dubbed by auto giant as “Tank on Two Wheels”, by the mid August. This vehicle is directed at the rustic market.
BAL President (Motorcycles) S Sridhar, the President of Bajaj Auto Ltd. stated, “Our market studies have found that there is a change in the demand from rural customers. They are moving beyond frugal, mileage driven products. They are asking for bikes that provide them safety and performance.”
Bajaj provides for the need of the rural customers primarily with its Discover range of motorcycles. This series has been going through a transformation in its sales figures. Continue Reading »
Renault has officially made public, its new sedan named Fluence in India. Reports suggest that the car will be available in two variants, a 2.0-litre petrol engine, and secondly a 1.5-litre diesel engine.
The car is said to be priced at Rs 14.40lakh (INR) (ex-showroom Delhi). This pricing is for the fully loaded petrol CVT variant, while you have to empty your pockets by 12.99lakh rupees (INR) (ex-showroom Delhi) for its diesel version. The Renault Fluence is said to have tough competition in the mid sized sedan segment with the likes of the Volkswagen Jetta and the new Laura from the Czech manufacturer Skoda. Continue Reading »
Though there are various modes and strategies of the marketing to revamp the market and cut across the basics to pull off something new to win the targeted customer, but product packaging and repositioning are the sharpest tools to outshine others in the market in the same leagues of business operation.
Following the same footstep of business, Bajaj has revamped its two pioneer bikes Pulsar 180 and 220F thereby adding more colors to the existing series. The new color that gets added is orange and if you are on the verge of buying Bajaj bike this year during the upcoming festive season especially during Diwali, chances are you might end up lapping an orange Pulsar bike. Continue Reading »
We had reported some posts ago about the importance of product renovation and new product development in any business line.
Taking a cue from our very own posts, it seems companies are up their sleeves to match the never ending demands from the customers and give them fully customized products at the end, thus winning the forever needed customer support enhancing their sales and businesses, subsequently.
Following same foot steps, Bajaj, one of the key players in the budding two wheeler Indian markets has decided to introduce their novel version of its existing popular bike, Pulsar by the early onset of 2011. Continue Reading »