Auto India, Car India

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What Figo did for Ford is exactly what Micra is doing for Nissan. The popularity that Micra has been enjoying for months seems to have been reaping fruits now for Nissan in the form of excellent sales figures.

Yes, an exceptional sales record for Micra has set up good rapport for the company and a stronger brand value seems to be on the cards for the company in India. Continue Reading »

Now-a-days more than being in the limelight to promote a product, a lot is being spent on the strategies to ensure that a potential product reaches its target audience well on time. This holds true for automobile industry too.

As a minimum of 2-5 weeks are required for a car manufacturer to deliver a car, it might pave the way for a competitor to offer a similar product to the customers in the same time.

Concerned with the cut-throat competition factor in the Indian automobile market and various other impending factors, Toyota Motors, one of the majors of the auto market has decided to ramp up production of its immensely successful car, the Etios to meet demand and delay the launch of its Liva. Continue Reading »

First things first!

Manufacturers of different attributes not only have the right to make profits, but also be responsible for any mistakes that might arise due to any of the problems related to products. Resurrecting the same with time in hand not only re-infuses a new lease of life to the product but also recreates the brand value for the company concerned.

Continuing its tryst with this age-old tradition, Honda, one of the auto majors of the enticing Indian automobile market has decided to bring back or recall its 58 k Honda City cars that are having issues of different types, especially engine fault in India. Continue Reading »

Creativity knows no boundaries!

When passion and creativity are collaborated, the result of the efforts is completely fulfilling.

Continuing the tradition to invent something unique using passion and creativity, an Indian inventor Mr. A.K. Vishwanath has reportedly claimed to have made a flying car using Maruti 800, one of the longer sustaining car ever made in India in Bangalore. Continue Reading »

First things first!

Volkswagen’s plant in Chakan near Pune has recently rolled out its 50000th car ever since the plant was set up two years ago. The 50000th car was a Vento and after achieving this feat, the company is determined to add more cars to its existing line-up at the manufacturing plant.

Volkswagen had set up the Chakan plant near Pune around 2 years ago. The plant currently produces three models, the Volkswagen Polo, Skoda Fabia and the Volkswagen Vento. Continue Reading »

Hyundai, positioned second in Indian car market has another feather to it’s already much decorated cap. The reason for bringing such a pleasing situation has been none other than India’s one of the most loved car till date, the Santro.

Gathering all the love from India and abroad, Hyundai has reached a milestone of exporting more than 5 lakh Santros, a feat not reached so far by many Indian car. Continue Reading »

Indian auto players not only have the right to make money from their businesses but also have a say towards the environment they operate in. Many a players have already launched their hybrid version of models and many are in fray to do the same.

The government also seems to be supporting the production of hybrid cars in India as it’s planning to give huge incentives to auto companies producing hybrid cars. The move is set to be received with good reactions as now a new race may begin to not only launch hybrid cars but also to get maximum incentives. Continue Reading »

Indian automobile market gives opportunity to everyone and has got customers for every segment. However, if any of the auto players try announcing momentary products but fails to supply the same, life for them becomes unmanageable.

The same seems to have happened with BMW, Audi, Mercedes and Porsche in the highly demanding Indian car market. Continue Reading »

It’s a known fact that Indian automobile market has only three pivotal luxury car makers, BMW, Mercedes-Benz and Audi.

There are always battles going on within them to win the coveted numero uno position in the segment. Having said that, BMW seems to have stolen the thunder from its counterparts and emerged as the top luxury auto player in India to have delivered a whopping number of more than 500 cars alone in January, 2011. Continue Reading »

Keeping the attention of the customers glued to the products is a smart tool not only to enjoy a huge fan following but creating a brand value for the company too. This is one of the basics of marketing and many a players adhere to it to sizzle in the market.

Sticking to this basic marketing strategy, Chevrolet has decided to launch the diesel version of its successful model, the Beat. Yes; you have heard that absolutely correct! Chevrolet had recently yet secretly launched the LPG variant of the Beat and wants the auto market’s attention to be with it only as decks are cleared for the Beat’s diesel version to hit the spicy Indian automobile market in June, 2011. Continue Reading »