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Car Industries Raining Discounts to Attract Customers

Posted on August 9th 2008

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Maruti Suzuki is now offering price cut of up to Rs 47K under their “Freedom on Wheels” packages. Their high selling hatchback model Alto comes with Rs 18500 discount price.

We have increased discounts on our cars. Alto now comes with an additional exchange bonus of Rs 10,000 while the rebate on Zen Estilo has been increased by Rs 4,000 over July.

- MSI executive said.

Hyundai Motors India has launched “Freedom for Life” which offering customized packages of up to Rs 30K in discounts.

Their top-selling car Santro brings the exchange bonus of Rs 15K, along with the free insurance packages.

These price discounts are basically cushioning the high interest rates, which has almost doubled in the past 10 months. These cash discounts make huge value to customers and make the price attractive for them.

- Mr. Arvind Saxena (Hyundai’s senior VP (sales & marketing)) said.

Tatas dealers have raised their discounts by Rs 10K over last 1-month. Now they are giving Rs 30K cash discount on Indica and Indigo sedan ranges. Token discount of Rs 5K also offers on the newly launched Sumo Grande.

Basic inspiration to raise discounts arrives from the actuality that the car sales stayed flat in a month of July for first time this financial year, making car manufacturers to begin innovative marketing initiatives to relieve of their support inventories. A particular price discounts on the Spark, which initiated only some months ago, still continue.

We plan to sell Spark at the discounted price of Rs 2.66 lakh till the end of August. The basic idea is to offer greater value to customers. Besides, we are also continuing with other standard discount packages on our entire range.

- Mr. Akush Arora (GM’s VP (sales and marketing)) said.

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