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BMW 740Li Review

Posted on February 17th 2010

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BMW 740Li Review

In the year 2007, BMW first launched in India its flagship car, the 7-series. The most recent version, the 7-series 2009, is greatly modified from the prior one. High end luxury and the best safety/security systems are the characteristics of the 7-series. The current 7-series cars are know as the fifth-generation in their class.

BMW 740Li Review

The target customers for this highly lavish sedan are definitely the business people, demanding extreme comfort and flawless engine performances in compensation for even higher prices. The BMW 7-series is built up on the same line, to serve high end business journeys.

With the increasing number of millionaires in India, the count for car buyers with price tag more than INR 2 million, is rising rapidly. However that does not guarantee clear win for the new BMW 7-series, as strong rivals such as Mercedes-Benz S-Class, Volkswagen Phaeton, the Lexus LS, and the Audi A8 are also there in the race!

BMW 740Li Review

Highlighting Features:
The new BMW 7-series is launched in three variants as, 730Ld, 740Li, and 750Li. The first variant is a diesel variant, whereas the remaining two are petrol variants. This article writes about 740Li, nevertheless, all the variants share most of the innovative features introduced in the 7-series.

BMW 740Li Review

The 740Li has a 4.0L, V8, Petrol engine, producing a whopping peak power of 306bhp. The engine uses v8 technology, which helps it in achieving the highest fuel efficiency and largest power generation. The preciseness achieved in the 7-series engines is up to the efficient use of merely 2 ml of petrol! Following is the major statistics of the car!

General statistics :

  • Name and Model : BMW 740Li
  • Ex showroom price (Mumbai) : Rs 79,70,000 (May vary)
  • Body type : Sedan
  • Available colors :
    • Black Sapphire,
    • Titanium Silver,
    • Monaco Blue,
    • Sterling Grey,
    • Titanium Grey,
    • Kalahari Beige
    • Alpine White
  • Engine type : 4.0L 306bhp V8 Petrol
  • Maximum power : 306@6300 (Bhp@rpm)
  • Maximum torque : 40@3400 (kg-m@rpm)
  • Top speed : 250 km/hr
  • Acceleration, (0-100) : 6.0 sec
  • Steering : Power
  • Brakes : Front Disc, Rear Disc
  • Transmission : 6-speed Automatic Transmission (AT) with Steptronic
  • Wheels : 18″ Alloy
  • Fuel tank size : 82
  • Fuel efficiency : 9.8 (km/L, For highway), 6.2 (km/L, For city)
  • Seating Capacity : 5
  • AC / Non-AC : AC with climate control
  • Music system : Hi-Fi loudspeaker system, TV function

Comments :
As mentioned previously, the new 740Li, with its capabilities of delivering voluminous power and substantial torque, provides you with a powerful accelerator which raises the speed of the car from 0 to 100 km/h, in merely 5.3 seconds. Highly seamless 6-speed transmission in the new BMW 740Li gives sheer driving joy! The transmission is not limited to simply driving pleasure, but it is engineered so well that it transmits almost all of the available power. Also, releasing the accelerator does not mean wastage of the generated power. Once you release the accelerator, then the remaining energy will be stored as electrical energy, in the battery attached to it. This helps in increasing the fuel efficiency of the car.

BMW 740Li Review

Riding becomes exhilarating only if the interior comfort zone is unruffled by the road potholes, obstacles, and so on. Thankfully, every care is taken to make the car bounce-free for the inside passengers. The major of all these is the suspension system. The car uses a Lightweight double-joint spring strut axle, control arms & anti-roll bar, as front suspension and Aluminum multi-arm axle with anti-roll bar, as a rear one.

The outer view of the new 740Li is exceptionally good looking and is extremely attractive. The luxurious sedan is made available in seven glowing colors, all of which pretty nice. Nevertheless the sedan with black sapphire body and bright alloys can make anyone feel envy! Two innovative technologies are involved in the 7-series, to raise the driving luxury. These are the Dynamic damper control and integral active steering. The dynamic damper control helps in absorbing the road pothole shocks, by adjusting the dampers. The integral active steering adjusts the steering angle, both front and rear. This reduces the turning circle of the car up to by 70%.

BMW 740Li Review

The interior of the car is an intelligently designed, highly bountiful and graceful room with profoundly adjustable seats and their individual surroundings. The car is provided with a four-zone automatic air conditioner and heater, to set the individual climate at each seat. The entertainment section comprises of a high-definition 6 DVD changer along with an 80 GB hard disk, aux-in connection, and USB port. Also another addition is the TV module that includes two 9.2 inch screens integrated in the front seat backrests.

BMW 740Li Review-

Another highlighting innovation is the “night vision” system. This uses headlamp camera to make a focus up to 300 meters ahead. It also has an intelligent pedestrian recognition algorithm.Pros :

  • 4.8L 177bhp 4 cycle In-line Diesel
  • Front suspension- Lightweight double-joint spring strut axle, control arms & anti-roll bar
  • Rear suspension- Aluminum multi-arm axle with anti-roll bar
  • Rain sensor, Light-alloy wheels star spoke 175
  • Alarm system, Bad road package, Break force display, deletion, Side airbags for rear passengers, Xenon lights including headlight washer system
  • Smokers package, Speedometer with kilometer reading
  • Area code 5 for DVD, Automatic air conditioning with extended features, Automatic tailgate operation, Comfort front seats electric adjustable, Electric glass roof, Electric sunblind for rear side windows, Hot climate version, Interior/exterior mirrors with automatic anti-dazzle function, Lumbar support for driver and front seat, Mobile phone preparation, Park distance control, Seat adjustment electric with memory function for driver seat, Soft close for automatic doors, Warning triangle, Windscreen with green shade band
  • CD changer for 6 CDs, DVD changer for 6 CDs, HiFi loudspeaker system, Monitor in rear, Radio control Oceania, TV function

BMW 740Li Review

Cons :

  • Low fuel consumption efficiency
  • High maintenance cost

BMW 740Li Review

Bottom Line :
The new 740Li is one of those most desirable cars in the world that would amaze you with its absolute innovative make. Right from its first impression, the car never loses attention of a true car passionate! The Luxury sedan has got all that you can dream and even that which you cannot! The elongated body of 740Li is perfectly aligned about the line joining the headlamp and the tail-lamp. This kind of alignment attaches the car design a high blend of preciseness. The highly performing engine, High-end safety systems, Great detailed interior comfort zones and Absolute driver control over the car through a number of means, make the car worth paying the (extremely!) high price!

By editor

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