Auto India, Car India

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“Having recorded 95 per cent growth during the January-August period here, India is well ahead of other growth markets for us globally and we are confident that we are on track with our vision of being the No. 1 luxury car maker in India by 2015,” Audi India Head Michael Perschke said in a statement.

Audi in the month of August recorded almost more than 100% increase in sales to 510 units, as against 250 units a month ago. During the period of January to August, the sales of Audi has been increased a complete 95% to 3,655 units from 1,876 units in the equivalent a year before period. Now Audi is placed at No third position in the luxury car market due to the great sales numbers. Audi has set almost a target sale of 5,000 units in present year. For getting such popular position, Volkswagen Group Company is planning to increase its dealership network as well as even hire more workers to increase the work.

“We will be hiring at least 600 more people and raising our dealerships to 25 by the end of 2012. We will also enhance our portfolio with the launch of the Q3 (model) next year,” Perschke said.

If we observe the present position of car makers in the country, BMW is at the NO 1 position. The position that BMW got has snatched from the car maker Mercedes-Benz in the year 2009 for the first time. During the months like January to August, Mercedes Company sold nearly 4,890 units. It means the growth of 40% from 3,495 units in the year before period and 5,364 units have been sold by BMW till the month of July. Since foreign car makers record great sales numbers, domestic auto makers are facing a great decline in the sales from the month of July when entire sales drooping by 16.7% year-on-year. The month of August was not good for domestic auto makers as the sales fail by almost 10%.

In recent times, Mercedes is also trying to get the leadership position till the year 2010 and hence the Mercedes Company has decided to launch 10 more new models in upcoming 3 years. The whole product collection crucial to the auto market is going to come in next 3 years soon and a few of the new products can include its proposed small cars.